Context

My role was to create a generative system where Stripe can move beyond “one-size-fits-all” creative. This means producing personalized, localized, and platform-optimized content faster and with greater precision. To achieve this we leveraged the following: Localization at Scale, Geo-Targeted Variations, Batch Production, Data-Responsive Creative and Continuous Refresh.

Result

Smarter content systems that learn, localize, and scale — allowing Stripe’s digital ecosystem to speak directly to every audience segment, everywhere. TV, social, digital assets can all be customized to create more focussed and powerful creative assets.