Context

Kids today move less, feel more isolated, and spend hours on screens. Statistics show using social media more than 3 hours per day doubles adolescents’ risk of both depression and anxiety. In places like the Bronx, low literacy adds even more emotional weight. New York SCORES empowers kids 5–14 in underserved communities through soccer, poetry, and service learning. They become “Poet-Athletes,” building strength, confidence, and leadership on and off the field.

Challenge

New York SCORES transforms kids through an unexpected trio: Soccer, Poetry, and Community Service. The impact is real, but hard to explain from the outside. The organization needs to emotionally connect with educators, funders and kids to show how this unique mix strengthens children and community.

Results

Our team took this challenge seriously, exploring the depths of LTX Studio and adapting in real time as the platform itself changed around us. From storyboards to final delivery, we fully leveraged LTX to bring this animated world to life. The campaign was recognized with a Gold Shorty Award in the Gen-AI category.