Problem:

Amazon Ads has everything marketers need, but their market share was marginal - because this brand had never actually advertised themselves. This was a story entirely untold.

Solution:

Working at Code and Theory, our team of Production Designers built a holistic, digital-focused identity that spanned campaign assets, internal presentations and everything in between - allowing Amazon Ads to show up powerfully and persuasively at every touchpoint. Working across Figma, Powerpoint, Keynote, Google Slides, and Adobe Creative Suite I created templated assets for decks, social posts, OOH placements, print ads and digital display ads.

Results:

A surge to the third-largest digital ad spend share in the category, Amazon at-large’s second-most profitable vertical. And an identity primed to carry the brand through an ever-evolving industry.

The 2025 ‘Matches Are Made with Amazon Ads’ campaign received a Gold Drum award in the B2B Demand Generation category as well as a Gold ANA B2 award in the B2B Marketplace Marketing catgeory.